Thread · 02 · Brand

Brand + positioning.

Work in progress. Positioning, language samples, and visual direction will land here for review as threads unlock. Everything visible to VUMO; nothing public.

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01 · Positioning

Who the walkaround is for. The specific problem it solves. Why VUMO's take matters to dealers, OEMs, and the customer standing next to the vehicle.

pending
02 · Language

Voice samples — web, pitch deck, in-app copy, confidence indicators, damage descriptions. Moving away from vendor-speak and AI tropes.

pending
03 · Visual direction

Interface feel, iconography, photographic tone, palette options. The brand should look like service-bay software, not Silicon Valley.

pending
04 · Commercial translation

Pitch narrative for different rooms — OEM, dealer principal, service manager, fleet ops, investor. Same product, five framings.

pending